Underwear hunting in Sexy San Diego
While U can certainly stand for Underground – including literally below-street-level bars, as well as those just off the beaten path, I think I shall have to divert this conversation to something everyone really needs…
Underwear!

As previously mentioned, I almost wrote an entire week’s worth of underwear-themed posts for San Diego’s lingerie shops.
Instead, I’ve decided to list them all here. Mostly because U is a rather difficult letter, and I’m still racking my brain for something sexy for the letter Z next week. (Suggestions most definitely welcome!)
Here’s a quick list of all of San Diego’s underwear (aka lingerie) stores – in alphabetical order, of course! (And the shops without addresses have been written up in some of my previous posts, so be sure to click the links for more info.)
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- Adam & Eve – 415 University Avenue
- Aphrodite’s Closet – 3304 Midway Drive
- Bare Elegance (a waxing salon and lingerie store!) – 8650 Genessee Avenue
- The Crypt
- Deja Vu Love Boutique – 1560 Magnolia Avenue in El Cajon and 2130 Industrial Court in Vista
- Dr. Love’s Erotic Superstore – 1155 Garnet Avenue
- Enchantress
- Frederick’s of Hollywood – which just closed all its locations this month in favor of online-only shopping (with free shipping on everything, no minimum!)
- Intimacy – 7007 Friar’s Road
- Hustler Hollywood (is everything tacky in lingerie and life from Hollywood?) – 929 6th Avenue
- Jolie Femme
- Kapreeza – 1772 Kettner Boulevard
- Romantix – 4792 El Cajon Boulevard and 1407 University Avenue
- Soma – at The Forum at Carlsbad, Westfield North County Fair in Escondido
- Temptress Fashion – 1918 Bacon Street
- Victoria’s Secret – three locations at Fashion Valley, Horton Plaza and UTC in La Jolla
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Have I missed any of your favorites? Where do you like to buy underwear in San Diego?
Want to learn more about San Diego?
Grab a copy of my San Diego from A to Z guidebook at your favorite ebookseller! Available in print and digital editions, for your convenience.

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