An open letter to so-called SEO experts

Dear so-called “SEO Experts,”

As you may have noticed (since I’m sure you have carefully read through my website before attempting to contact me, rather than heading straight for the “Contact” page), I am a highly competent writer with many years of experience writing specifically for the web. While I appreciate your concern that my “SEO” might need help, and have received your ultra-spammy email indicating that, for a fee, you would be glad to help me out, you might want to address a few concerns I have regarding your tactics:

  1. When I say your email was “spammy,” I mean that it had a certain odor indicating a lack of professionalism. In fact, it reeked of the types of tactics employed by robots, which made me question your humanity altogether, and certainly did not make me want to further a conversation about search engine optimization.
  2. Speaking of which, please don’t ever use the term “SEO” on me again. I know what it stands for (see above), and despite the fact that I’m sure there are people out there who are properly trained to optimize websites for search engines, I doubt you are one of them. The term itself is associated with spammers and other scumbags, who seek to persuade people that there is a “quick fix” for getting your website ranked #1 at “the Google.”
  3. Certainly, there are good tools for optimization efforts out there (like the inexpensive SEO School by Naomi Dunford, which even has a money-back guarantee), but I would never buy them from someone who didn’t even take the time to address me by my proper name in the opening line of their email. If you don’t know what my name is, you aren’t even trying. Perhaps you are legally blind, and your computer’s Stephen Hawking voice has been temporarily muted? Seriously, it’s not like I’ve concealed my identity here. Your lack of personalization gives you away, spammer.
  4. Considering the possibility that you actually know anything at all about optimizing websites, you should be aware that I have many tags on my posts, some pretty eye-catching headlines, and some well-ranked pages, including one about writing scams and content mills. I am, in fact, the #3 page that comes up when searching for my (frightfully common) name on Google, and that suits me fine. The two that rank higher than me are Laura Roberts, MD and a consulting firm that has managed to capture my full name for their URL. It’s not like I’m behind loads of content aggregators and such, so I must have some idea about how to work the great Google machine, no?

In closing, no, I have no need of your supposed skills at this time. But even if I did, you should probably try sending me a personalized message first, asking if I might be interested in what you do, including a proper link to your website and some contact info that ventures into the real world (i.e. phone number, physical business address) that would make me feel like you are working at a reputable company that might actually have a clue.

Just my two-bucks worth (as time is money),
Laura Roberts, Professional Writer