Hiring a ghostwriter for your book

I was recently contacted by a woman who was interested in having me ghostwrite a book for her. It sounded like an interesting idea, but I was wary of her proposal because she never mentioned the subject of payment. Having seen quite a number of book-writing scams, I didn’t want to bother talking to someone who was going to promise me “future royalties” based on “guaranteed sales” of their “really interesting” book.

But then she pointed out that she had never done this before, and wasn’t sure how to proceed, which struck me as reasonable. After all, how many of us have ever approached a stranger and asked them to write a book for us? Probably very few. Since it’s not exactly a common occurrence, I decided to write a bit about the process of hiring a ghostwriter.

Hiring a ghostwriter to create an entire book for you isn’t quite the same as hiring a writer for a short-term gig like writing an article or putting together a newsletter. It’s a major investment of time, energy and money, and you don’t want to get hosed! Neither does your writer, who is putting forth most of the effort. Here are a few things to consider when hiring a ghostwriter.

Whose book is this, anyway?

Do you want to take all the credit, with your name alone on the cover? Then, my friend, it’s going to cost you. Once a writer loses her byline, the price goes up accordingly (usually 2 to 3 times the regular price, in fact). If you’re willing to share the spotlight, this is the cheaper route, but remember that your ghost will still be earning a paycheck, so don’t try to tell them their “payment” is a byline.

What’s your genre?

Are you looking for someone to write your life story? Do you want to do an industry tell-all? Do you just want to have your name attached to a really good piece of fiction? There are many reasons to have someone write a book for you, and most of the time the goal is biographical, but if it’s not, be prepared to tell your writer what genre you’re aiming for. Travel, history, technical manual? Romance novel, murder mystery? Be as specific as you can be, thinking about what section you’d find your book in on a visit to your local bookstore.

What’s the time frame?

Realistically, despite the fact that you are 80 years old and want to tell your entire life’s story, that just isn’t going to fit into one book. (Unless you’ve lived an exceedingly boring life—in which case I’m not sure why you’d want to have your story written down in the first place.) So pick some of the highlights, and tell your writer what time frame you’d like to cover. Maybe you were a wild child back in the 1960s and want to remember your days of wine and glory? Great! Tell her it’s a hippie’s journey through the psychedelic ‘60s, and she’ll get the gist.

Got a deadline?

Let’s say it’s almost Halloween and you want your book done in time for Christmas so you can mail it to all your relatives as a gift. Great! But you do realize this is now a RUSH JOB, right? The fee will be higher if you’ve got a specific deadline shorter than six months from now. Sometimes books can take up to a year to complete, depending on the complexity of the project, the time required for research, interviews, transcription of any audio or visual recordings—and various unexpected bumps along the way. Just be sure you’re giving your writer enough lead time to meet your deadlines, and you’ll both be happier with the results.

Show me the money!

After some of these preliminary details are hashed out, the writer is going to ask you for money up front. Probably quite a lot of money, so be prepared for a figure ranging anywhere from $10,000 to $50,000. This is pretty standard, as books are big projects that require lots of time and effort. They’re also things that don’t mix well with additional projects, so the writer is going to be counting on your fee to pay most (or all) of her bills for the next six months, give or take. Telling a writer that your total budget for her writing your entire novel from scratch is $100 is not only insulting, it’s wasting her time. Don’t be that guy (or gal).

Signing the contract

Once you’ve agreed to the writer’s terms, she will send you a contract describing both of your responsibilities, as well as any provisions for future payments in the form of royalties (ghostwriters typically ask for 50% of all future sales of the book). Whether you already have a publisher lined up or need to shop the book yourself, the writer is not under any obligation to help you with this part of the process. She may offer additional services at additional fees, but her only responsibility to you at this point is to write the best book she can. Check over the contract to make sure everything seems fair to both of you, and then sign on the dotted line.

Where do we go from here?

Once the contract is signed, the writer will get to work on your book. The process isn’t entirely straightforward, as sometimes there is a lot of staring at the wall waiting for inspiration to come. However, this is generally how I would proceed with any ghostwriting book contracts:

  1. Interview the subject, as well as any additional contributors to the book, until enough material is gathered to form a coherent story
  2. Transcribe any interviews (i.e. type them up from any phone or face-to-face recordings), as well as any additional documents the client provides (videos, recordings from other contributors, etc.)
  3. Perform additional research/fact-checking as necessary (this may or may not be required, depending on the book’s focus and the writer’s background)
  4. Create an outline for the book’s chapters, with input from the client
  5. Write a rough draft based on the outline
  6. Submit rough draft for client approval, and begin the process of editing the draft, chapter by chapter
  7. After one complete round of editing is complete, additional drafts may be requested, but would require an additional fee

So there you go! A quick and not-so-dirty guide to hiring a ghostwriter.

Want to work together on a book?

I’m easy to work with, and if you’ve got a specific project in mind (and a minimum of $10,000 burning a hole in your pocket), I’d love to hear from you! Just use my handy contact form to drop me a line, and I’ll be in touch within 24 hours.

Don Draper vs Anaïs Nin on blogging, transparency and trust

Blogging has always been fun for me, but I’ve never given it much serious thought. I have always been the type to throw down a few words, and then unleash them on the Internet. This style offers great things in the way of instantaneous feedback as well as blowing off steam, but can definitely go wrong in the TMI and personal privacy departments.

Don Draper (via Glory Fades)

Don Draper (via Glory Fades)

CT Moore has recently been writing about the concepts of transparency and trust on the Internet, and he says in his post What Would Donald Draper Blog? that building your personal brand is not about sharing everything. He notes that Don Draper “wouldn’t talk about his personal life or what he likes doing on the weekend. And he definitely wouldn’t gossip. Neither of these would do anything to help him fill the demand of his audience.” Indeed, being personal or authentic isn’t the same as being transparent. In fact, he argues that Don Draper wouldn’t be transparent at all, because his personality is actually a brand he has built to hide his true identity, Dick Whitman.

So what does this have to do with me, Laura Roberts, the person, or the “brand”? Do I even have a brand? To some extent, yes, I have several. I’m the face of Black Heart Magazine. I’m V for Vixen. But here, on my personal website, I’m Laura Roberts, Writer. And that brand needs developing.

How does one develop a writer brand? By writing, of course. But also by writing about writing. Not to the extent that your writing is overshadowed by talk about the writing process, but enough that it helps you to clarify your own thoughts on that process and how to move through it.

The other day I wrote a blog about How to Get Published. I was tired of people asking me the same old questions, of coming to me for advice that they won’t even take, of pumping me for information that is freely available. But you know what? The fact is, that information is freely available, so what does it matter if they want to get it from me instead of from Google? It’s already free, and it doesn’t damage me in any way to share what is already known and available. In fact, it may even increase the trust people have in my writer brand, so why not do it?

Should I charge for these pearls of wisdom? If I can, yes, that would be great. But if someone asks me for an opinion, or advice, why should I be stingy, or tell them I’m not going to give them the information they’re looking for unless they pay me for my time? The information is already out there. The fact that I will pass it along for free can really only make me look good. It’s something for you, and something for me. No money needs to exchange hands.

Anaïs Nin (via Famous Poets & Poems)

Anaïs Nin (via SLGA)

So yes, I can answer your questions about writing. I can share a few “secrets.” And I can keep a few to myself, too. But blogging—and writing in general—is about setting people free and giving everything you’ve got to the page (or the screen). To quote Anaïs Nin:

To write means to give all. No witholding is possible. The best writers are those who give all. However, there is the choice of clothing: fiction, symbolism, poetry, etc.”

In the end, I subscribe more to the Anaïs Nin school of writing everything and choosing the veils through which things are presented than the Don Draper method of building mysteries from the ground up, though each has its value in different situations. Here, as my writer self, I choose not to withold anything, whether we’re talking about writing, art, sex, life, the universe, or anything else. That authenticity is important, even if transparency isn’t.

Which type of blogger are you: Don Draper or Anaïs Nin… or someone else entirely?

How to get published

How do you get published? Or, perhaps more to the point: How do you get people to pay you money for your writing? These are questions I hear a lot from writers who are new to the freelancing game and looking to write for magazines and websites. While I would love to help everyone find the answers to these questions, one of the first things you should know about freelancing and writing in general is that you have to be able to find your own work. But how?

First of all, what do you write about? What’s your niche or focus? Do you write about home-woven handicrafts, or are you a hard news hound? Figure out what you like to write about, and what you’re good at writing about, and make a short list of topics you’d be able to cover on a moment’s notice.

Research, Research and More Research

Once you’ve got some topics in mind, get online and start Googling. Find publications that fit with your specialties and note their contact information, as well as any specific submission guidelines. Grab a copy of the Writer’s Market for your genre and start flipping through it until you find something that piques your interest or pertains to your area of expertise. Then, start pitching.

What’s a pitch? It’s a short email that communicates the basic kernel of your story idea to the editor who will potentially buy it. Always follow the rule of Keep It Simple, and make sure your pitch is short and to the point.

Send out a set number of pitches every day. Start with one or two and work your way up. Keep track of where you’ve sent your pitches so that you can follow up with editors after a reasonable amount of time. (Note that a “reasonable” amount of time may vary, but if your pitch is very timely, you’ll want to hear back sooner rather than later. If you haven’t heard anything in 30 days, politely inquire to see if the editor received your email.)

Even if your pitch is rejected, be sure to send it out to other publications; sometimes it may just be bad timing, so don’t give up on your ideas. Be sure to keep things in motion at all times.

When you receive the go-ahead on a pitch, get to work! You may need to interview subjects or do more research on the topic, so get started early and deliver the piece ahead of schedule to really wow your editors and build a solid partnership for future assignments.

Getting published isn’t rocket science; it just requires ordinary actions, performed consistently, to achieve the desired results.

A Writing Success Cheat-Sheet

While these certainly aren’t the only places I regularly check for writing tips and potential jobs, these are some of the best places to start. Here are the top three places I find helpful on a regular basis, as a kind of cheat-sheet for writing success:

  • The Writer Magazine — A great magazine (in actual paper format, delivered by the post office!) for writers of all genres. Published monthly, you’ll find lots of great tips for everything from how to write in a certain style to how to get your work published to markets you might want to explore. If you subscribe to the magazine, you’ll also get access to web-exclusive articles, which are often geared towards writing for Internet publications, rather than print pubs.
  • MediaBistro — While I’m opposed to the fact that they advertise Suite101 on their job boards (along with a bunch of non-writing jobs for various media companies), they do have a lot of listings here that are reputable, and a lot of high-profile media outlets post jobs here. You can sign up for free and get tons of newsletters from them, if you so desire, or join their AvantGuild membership and get extras like health care coverage (a big plus for Americans), discounts on writing-related services, the ability to post your CV and a media profile on their site, and access to their excellent “How to Pitch” articles that will help you figure out how to pitch to specific media outlets that are particularly challenging. This site is extremely helpful and totally worth the $55 US it costs for a one-year subscription.
  • Writers Weekly — Sign up for this free e-newsletter and get job postings, writing tips, publishing advice and even free e-book recommendations in your inbox on a weekly basis. The woman who runs this newsletter, Angela Hoy, also runs an e-book publishing company called Book Locker, which publishes books on the subject of writing from every angle imaginable, so you’ll also receive ads for her e-books and quarterly writing contests, which you may find helpful as well.

Finally, although my post about how to become a successful writer in 3 easy steps is a bit tongue-in-cheek, writing is really all about sitting your butt in a chair and writing. If you’re writing on a daily basis, you’re bound to improve, so sit down and get to it!